Welcome to WIC Video Series
Looking to learn how the WIC program works? These videos are a great resource to understand our program services.
Watch WIC Videos
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How may we assist you?
Keeping you informed.
News & Resources
Read the latest updates and information from California WIC.
WIC services and federal budget updates
Get the latest updates on WIC services and federal budget changes affecting California families.
Read the update
Shop at farmers’ markets with your California WIC Card
Now you can use your WIC Card to shop for fresh produce at select farmers’ markets.
See how it works
What services does WIC offer?
Having a baby and parenting a child takes a strong support system. See a trained health educator or a registered dietitian for expert health and feeding tips.
Get healthy foods for your family
Get help buying fruits and vegetables, whole grains, milk, eggs, cereal, peanut butter, and more.
See WIC food options
Nutrition advice and education
Get expert tips from professionals who specialize in nutrition for parents and their children.
See nutrition and health resources
Breastfeeding support
Get support and information about breastfeeding your baby from experts.
Discover breastfeeding resources
Referrals to health services
Get connected to health and community services for your family.
Explore referral programs
It has never been easier to connect to WIC.
Use your California WIC Card with the California WIC App to view your WIC Food Balance and upcoming WIC appointments.
Learn More
Watch a story.
Mark Jones's WIC Story.
Mark remembers running around the WIC office with his siblings as his mother met with WIC staff. Mark now serves the same community as a WIC Nutritionist, that his single mother, his siblings, and himself were once a part of many years ago.
Watch More Stories
Page Last Updated: July 31, 2025
