Your California WIC Card
The California WIC Card makes shopping fast and easy. Take a look at this instructional video to find out more:
Ver en EspañolSince 1974, WIC has ensured that families nationwide have access to the critical resources they need for a healthy start. WIC has supported generations of caregivers, infants, and children by providing healthy food benefits, nutrition education, and support with breastfeeding goals every step of the way.
This year, we reflect on the efforts WIC has had on the health of California families. Together, we can build a healthier future, one family at a time.
From the very first WIC office opening its doors in Pineville, Kentucky in 1974, to an expanded network of over 10,000 WIC offices nationwide, WIC has continued to provide support to millions of pregnant women, infants, children, and families.
Starting as an innovative two-year pilot program in the late 1960s, WIC has grown to serve nearly 6.7 million families across the nation. In using the idea to prescribe food like medicine, the program offers nutrition assistance and health support to ensure families have what they need to thrive.
WIC is committed to supporting not just participants, but a network of health care providers, community health staff, farmers, and store vendors. These partnerships support WIC families' access to health services and healthy foods, and contribute to local economies, thus creating a sustainable circle of support.
Download our communications toolkit and start sharing. The toolkit has everything you need to celebrate WIC, including virtual meeting backgrounds, web banners, email signatures, and more.
To follow 50th anniversary WIC stories and posts, search #CAWIC50, or #WIC50 on social media.
The California WIC Card makes shopping fast and easy. Take a look at this instructional video to find out more:
Ver en Español
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