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Welcome to WIC Video Series

Learn about the services WIC offers through the Welcome to WIC video series.

As you watch each video, write down questions to ask your WIC staff during your appointment.

brochure and card welcome
shopping welcome

Complete in 3 Steps

Follow the steps below to complete your Welcome to WIC orientation.

Three Steps Icon

Step 1: Watch all six videos below.

Step 2: Let your WIC counselor know when you have completed watching all six videos.

Step 3: Ask your WIC counselor questions about the information shared.

1. Welcome to WIC

Clock icon Video length: 5:15 minutes

WIC provides nutrition education, healthy foods, support for breastfeeding, and referrals to other services.


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2. WIC Foods

Clock icon Video length: 5:46 minutes

Watch an overview of the WIC foods that you can buy with your WIC Card. To learn more about your WIC foods, look at the WIC Authorized Food Shopping Guide.


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3. Fruits and Vegetables

Clock icon Video length: 1:44 minutes

The WIC Fruits and Vegetables Benefit is a cash-value benefit. You may buy fresh, frozen, or canned fruits and vegetables up to the dollar amount on your card. If the amount you buy is greater than the benefit on your card, you can pay the extra cost with another form of payment.


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4. Foods for Infants and Moms Who Breastfeed

Clock icon Video length: 3:54 minutes

Learn about the foods infants get and the extra food benefits for participants who are fully breastfeeding.


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5. California WIC Card

Clock icon Video length: 8:51 minutes

The California WIC Card makes shopping fast and easy!

Tips to remember:

  • When shopping, separate WIC from non-WIC foods.
  • Keep your receipt for the next shopping trip.
  • You can buy as much or as little as you want at each shopping trip. Use all benefits before they expire.


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6. Know Your Rights and Responsibilities

Clock icon Video length: 7:03 minutes

When you view the “Your Rights and Responsibilities” video, you are agreeing to follow the regulations for the WIC program. After watching the video, your WIC counselor will have you sign the Rights and Responsibilities form.


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Page Last Updated: March 29, 2024



Your California WIC Card

The California WIC Card makes shopping fast and easy. Take a look at this instructional video to find out more:

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CA WIC Customer Service

In-Person Tel: 1-800-852-5770
Email: WIC@cdph.ca.gov



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