Infant Formula Update - California Women, Infants & Children Program

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Celebrating 50 Years of WIC!

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How WIC Helps

WIC provides healthy foods, referrals to other services in your community, and much more!

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How can I get WIC?

If you are pregnant or have a child under 5, WIC can help

Shopping for food

Shopping for WIC foods

Use your California WIC Card to shop for a variety of healthy foods.

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Shop with WIC at farmers’ markets.

WIC has Farmers' Markets all over California. Find a market near you!

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Nutrition and breastfeeding

Get nutrition tips and breastfeeding support to make your parenting job easier.

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WIC Fruits and Vegetables Benefit Increase

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Immunizations

Protect yourself and your family with routine immunizations.

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California Redemption Value (CRV) Fee

Starting January 1, 2024, a new California law adds a 10 cents ($0.10) bottle fee to shelf-stable 64-ounce bottles of juice.

Interested in WIC?

WIC Infant Formula

Buy the brand, type, size, and number of cans included in your WIC Food Balance.

Similac Advance 12.4oz

Similac Advance 13oz

Similac Advance*
12.4 oz powder or
13 fl oz liquid concentrate

Similac Advance 12.9oz

Similac Advance 13oz

Enfamil ProSobee
12.9 oz powder or
13 fl oz liquid concentrate

Similac Sensitive 12.5oz

Similac Sensitive
12.5 oz powder only

Total Comfort 12.6oz

Similac Total Comfort
12.6 oz powder only

WIC provides breastfeeding services and infant feeding support to all families. Call your local WIC office to learn more!

* Primary contract brand milk-based infant formula. Similac Advance should be the formula of first choice.

Page Last Updated: February 21, 2023

Your California WIC Card

The California WIC Card makes shopping fast and easy. Take a look at this instructional video to find out more:

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CA WIC Customer Service

In-Person Tel: 1-800-852-5770
Email: WIC@cdph.ca.gov

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